You may have a great outreach, organic, or PPC strategy that drives a high volume of leads, but what if your admissions team is rushing through calls without taking the time to identify the true potential of each caller?
Or worse: does your team miss calls because you’re not staffed well enough, or have not implemented an opener/closer model for triaging calls?
We’ve learned that many admissions departments are not trained to overcome objections and build rapport without sounding like a pushy used car salesperson. They’re unable to articulate what differentiates their program from competitors, and often use casual, unprofessional language. They don’t follow a formula for handling a call, and often use personal anecdotes to connect with callers. This will work for some callers but turn off most. Many intake/admissions reps lose a call because they’re looking for easy conversions. They ask about finances and insurance too early in the call, and only follow up on inquiries that seem like a done deal. Our goal is to teach them a consistent, uniform formula and process for handling inquiries, answering questions, and getting the caller on board for treatment at your center. They set clear expectations for your potential patients, which are then effectively met by your clinical team during treatment.
