B2B Analysis and Strategy Development
Whether you have a small program that caters to a local clientele or operate multiple treatment centers and have a national footprint, you need to curate your outreach efforts to focus on bringing in new business.
This may seem obvious, but it’s surprising how many behavioral health marketers spend too much time marketing to other marketers instead of understanding their territory and targeting the potential referents.
Treatment centers make the mistake of thinking that heavy attendance at networking events is a good use of time. Sometimes that’s a good, productive use of time and energy, but you can’t hang your hat on networking events. A successful outreach strategy should incorporate the identification of opportunities for cross referrals. These typically come from clinical professionals, admissions departments, and discharge planners – not marketers.
The key is to target the entire system and make sure that all referral points know about your services: to develop a comprehensive and effective outreach strategy, you need a complete competitive market analysis.
Census By Design can do this research for you. We can help you design your strategy and hire and train your reps to deliver an outreach/partnership strategy that aligns with all your admissions and digital messaging efforts.
We offer the following services support your B2B analysis and outreach strategy:
- Strategic Market Analysis
- Marketing Plan Development
- Set Performance Benchmarks, Goals and Targets
- Collateral material review and development
- Marketing automation
